We were asked to be involved with strategic thinking around Taylor Guitars global point of sale.
This was a challenge as the client distribute to hundreds of independent music shops that all have a totally different space/footprint. With this in mind we developed a modular system, with lit elements and the shape hinting back to the 60’s Los Angeles heritage surfing era. Each shop could then order elements bespoke to their needs, while keeping the integrity of the client and overall brand awareness.
Design assets included modular point of sale walls, small ident displays, bespoke product tags, backgrounds and iconography based around shapes and tonewoods.
Taylor Guitars USA